Connecting Travel: Middle East brands win big at World MICE Awards

Sat 15 January 2022

The winners have been announced for the 2021 World MICE Awards, a global initiative to recognise and reward excellence in the MICE industry.

Brands to win top honours included Atlantis, the Palm, Dubai, which was named World’s Best Incentive Hotel, Etihad Airways, named World’s Best MICE Airline, and Liberty Czech Republic & Slovakia DMC, which took the World’s Best MICE Organiser award.

Dubai was named Middle East’s Best MICE Destination and World’s Best MICE Destination, while Sao Paulo, Madrid and Jamaica took the regional honours for Latin America, Europe and the Caribbean.

World MICE Awards director Rina van Staden said: “Our winners are finding innovative ways to overcome the challenges our industry has been facing, driven by guests seeking in-person experiences.

“Our World MICE Awards 2021 winners represent the brands finding exciting ways of doing things better. My congratulations to each of them.”

For more information and to see a full list of winners, visit World MICE Awards 2021