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World MICE Awards™ aims to drive up standards within the MICE industry by rewarding the organisations that are leaders in their field. It was developed in reaction to overwhelming demand from the MICE sector for a programme that was fair and transparent; a programme with a mission to serve as the definitive benchmark of excellence, and help to foster a new era of growth, innovations and best practice on a global scale. World MICE Awards™ is the sister event of World Travel Awards™, which was launched in 1994 to celebrate excellence in travel and tourism.

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